Joey Noonkesterks

Joey Noonkesterks brings over a decade of experience in the beauty industry, specializing in creative makeup techniques, skincare routines, and product reviews. Her passion for blending natural beauty with artistic flair has made her a trusted name among beauty enthusiasts. At WayOptionBeauty, Joey shares her expertise on the latest beauty trends, must-have products, and personalized tips to enhance your natural glow. Whether you’re looking for a bold look or subtle elegance, Joey's insightful guidance will help you achieve flawless beauty every time.

Embracing Diversity

Embracing Diversity: How Beauty Brands Are Expanding Shade Ranges and Accessibility

The Importance of Inclusivity in Beauty Inclusivity in beauty plays a crucial role in empowering individuals and promoting diversity. By offering a wide range of shades, brands can cater to various skin tones. This approach not only recognizes but also celebrates unique beauty. Many consumers feel more confident when they find products that match their

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Woman with gold facial mask

Beauty Tech Revolution: Explore Virtual Try-Ons and Smart Skincare Devices

Understanding Beauty Tech Beauty tech integrates advanced technology into the beauty industry, enhancing how people approach skincare and makeup. This revolution involves using artificial intelligence (AI), augmented reality (AR), and internet-connected devices. Virtual Try-Ons Virtual try-ons allow users to test products digitally before buying. Brands use AR to overlay makeup products onto a live image

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Beauty Mergers and Acquisitions Key Moves Impact on Consumers Explained

Beauty Mergers and Acquisitions: Key Moves & Impact on Consumers Explained

Overview of Beauty Mergers and Acquisitions Mergers and acquisitions (M&A) in the beauty industry have surged in recent years, reflecting strategic growth and market consolidation. Major brands are acquiring smaller startups to diversify their product ranges and enter new market segments. This trend impacts consumers in various ways. Key drivers for these M&As include access

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Celebrity Beauty Brands Are They Worth the Hype Find Out Here

Celebrity Beauty Brands: Are They Worth the Hype? Find Out Here

Celebrity Beauty Brands: Are They Worth The Hype? Celebrity beauty brands have flooded the market. Rihanna’s Fenty Beauty, Kylie Cosmetics by Kylie Jenner, and Rare Beauty by Selena Gomez are just a few examples. The visibility these brands get is substantial due to their founders’ fame. But do these products deliver in terms of quality

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Derma Rollers Explained Transform Your Skin with At Home Micro needling

Derma Rollers Explained: Transform Your Skin with At-Home Micro needling

What Is Microneedling? Microneedling involves creating micro-injuries on the skin’s surface using tiny needles. These controlled punctures stimulate the body’s natural healing process, boosting collagen and elastin production. Dermatologists often use microneedling to improve skin texture, reduce scars, and diminish fine lines. Studies show that microneedling enhances topical product absorption by up to 300%, making

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Best Beauty Fridge Essentials Skincare Products That Benefit from Cooling

Best Beauty Fridge Essentials: Skincare Products That Benefit from Cooling

What Is A Beauty Fridge? A beauty fridge is a small refrigerator designed specifically for skincare and beauty products. These mini-fridges maintain a consistent temperature, typically ranging from 35°F to 50°F. The primary purpose is to prolong the shelf life and enhance the efficacy of various skincare items. Beauty fridges come with compact designs that

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