Justin Lawton

What’s Driving the Sustainability Push The beauty industry isn’t immune to pressure. On one hand, you’ve got a wave of consumers who read ingredient labels like nutrition facts. On the other, you’ve got governments tightening the leash on environmental impact. Together, they’re forcing a hard pivot. Today’s shoppers especially Gen Z and Millennials don’t just […]

Understanding AI and AR in the Beauty Industry Artificial intelligence (AI) and augmented reality (AR) are revolutionizing how consumers interact with beauty products. These technologies offer new ways to experience and personalize beauty routines. What is AI? AI refers to the simulation of human intelligence in machines. It enables systems to learn from data, identify

Understanding Gen Z’s Influence Gen Z, those born between 1997 and 2012, has a unique perspective on beauty. This generation values transparency, inclusivity, and sustainability in products and brands they support. They’re not swayed by traditional advertising but by authentic, relatable content, often from influencers they trust. TransparencyGen Z demands complete transparency from beauty brands.

Understanding Ingredient Transparency Ingredient transparency refers to brands openly sharing detailed information about the components in their products. This involves disclosing the origins, quality, and processing methods of each ingredient. Consumers seek this level of transparency to make informed decisions aligned with their values. Many brands now provide comprehensive ingredient lists on their product packaging

Understanding the Metaverse The metaverse integrates augmented reality (AR), virtual reality (VR), and blockchain technologies to create immersive digital worlds. Users interact with each other and digital objects through avatars within these 3D environments. In beauty marketing, this convergence revolutionizes consumer engagement. Meta platforms, like Meta’s Horizon Worlds or Roblox, serve as virtual spaces where