Owen MacCormick

With a flair for innovative hair styling and a love for fashion-forward trends, Owen MacCormick is your go-to for all things hair and style. From runway-inspired hairstyles to everyday hair care routines, Owen's expertise helps people express their individuality through their hair. As a core contributor at WayOptionBeauty, Owen shares styling tutorials, product recommendations, and fashion advice that bridge the gap between timeless elegance and contemporary chic. His creative touch inspires readers to elevate their beauty game, one stylish strand at a time.

beauty brand acquisitions 2026

Top Beauty Mergers and Acquisitions to Know in 2026

What’s Driving All the Deal Making Beauty isn’t just booming it’s merging. Across the board, there’s a steady climb in consolidation, and it’s not random. It’s a response to how fast consumer expectations are changing and how expensive it is to keep up with innovation. Big brands are absorbing niche players to stay relevant, shave […]

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gut skin connection

How Gut Health Affects Your Skin: Holistic Beauty Explained

What’s Going On in Your Gut Your gut is more than a digestion machine it’s a full blown ecosystem. Trillions of bacteria live there, working 24/7 in a delicate balance. Some of those bacteria help break down food, boost immunity, and even produce certain vitamins. Others? Not so helpful, especially when they get out of

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Woman using Gua sha

Unlock Radiant, Sculpted Skin: The Benefits of Using Gua Sha

What Is Gua Sha? Gua Sha is a traditional East Asian practice that’s been around for centuries. It involves scraping the skin with a flat tool, often made of jade or rose quartz, to promote circulation and lymphatic drainage. This technique not only enhances blood flow but also aids in detoxification. Gua Sha tools come

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Top Clean Beauty Trends for 2024 What Consumers Are Demanding Now

Top Clean Beauty Trends for 2024: What Consumers Are Demanding Now

Overview Of Clean Beauty Clean beauty focuses on products made without harmful ingredients. Consumers demand transparency, seeking clear ingredient lists for informed choices. Clean beauty prioritizes non-toxic, sustainable formulations, aligning with growing environmental concerns. Consumers now prefer clean beauty products for their skin and hair. Ingredients like: parabens sulfates phthalates face rejection Brands must meet

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Skin Tightening

Top High-Tech Beauty Tools: Best At-Home Devices for Effective Skin Treatments

The Rise of High-Tech Beauty Tools High-tech beauty tools have become a major trend in the skincare industry. These devices bring spa-like treatments into our homes, offering convenience and effectiveness. Devices like LED masks and microcurrent tools are popular as they provide professional-quality skincare without the need for salon visits. Their ability to target specific

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Skin Hydration

The Top 10 Beauty Gadgets to Revolutionize Your Skincare Routine

The Importance Of Beauty Gadgets In Skincare Beauty gadgets play a pivotal role in modern skincare routines. These devices offer advanced technologies that target specific skin concerns, making treatments more effective. For instance, high-tech facial cleansers use oscillating brushes to provide deeper cleaning, removing impurities that traditional cleansers might miss. LED light therapy devices use

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Top Innovative Beauty Gadgets Worth the Investment in 2024

Top Innovative Beauty Gadgets Worth the Investment in 2024

The Rise of Beauty Gadgets The beauty industry has embraced technology, birthing a generation of innovative gadgets. Skincare and haircare are no longer limited to traditional methods. In 2024, devices like AI-powered facial devices and smart hairbrushes redefined at-home treatments. These tools offer precision, personalization, and efficiency. AI-powered gadgets analyze skin conditions and recommend tailored

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Organic serum

Top Organic Facial Oils for a Healthy, Hydrated Glow in 2023

Benefits of Using Organic Facial Oils Organic facial oils offer multiple skin benefits. First, they hydrate deeply, providing long-lasting moisture thanks to essential fatty acids. These acids, including omega-3, -6, and -9, improve skin elasticity and softness. Second, they contain antioxidants like vitamins A, C, and E, which protect against free radicals and reduce signs

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Beauty or skincare products

The Truth About Preservatives in Natural Beauty: Are They Safe?

Understanding Preservatives in Natural Beauty Products Natural beauty products use preservatives to extend their shelf life. Preservatives prevent the growth of bacteria, mold, and yeast in formulations with water. Without preservatives, natural products would expire quickly, compromising their effectiveness and safety. Types of Preservatives Synthetic Preservatives: Common in mainstream beauty products, synthetic preservatives include parabens

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Organic Skincare

Top Natural Ingredients for Radiant Skin: Your Guide to Organic Beauty Must-Haves

Understanding Organic Beauty Organic beauty revolves around using products made from natural ingredients to enhance our skin’s health. This section delves deeper into the benefits and criteria for what makes an ingredient truly organic. Benefits of Using Natural Ingredients Using natural ingredients provides numerous benefits. First, they minimize the risk of skin irritation and allergic

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