Industry Updates

Overview of Beauty Mergers and Acquisitions Mergers and acquisitions (M&A) in the beauty industry have surged in recent years, reflecting strategic growth and market consolidation. Major brands are acquiring smaller startups to diversify their product ranges and enter new market segments. This trend impacts consumers in various ways. Key drivers for these M&As include access […]

Understanding Beauty Tech Beauty tech integrates advanced technology into the beauty industry, enhancing how people approach skincare and makeup. This revolution involves using artificial intelligence (AI), augmented reality (AR), and internet-connected devices. Virtual Try-Ons Virtual try-ons allow users to test products digitally before buying. Brands use AR to overlay makeup products onto a live image

Understanding Gen Z’s Influence Gen Z, those born between 1997 and 2012, has a unique perspective on beauty. This generation values transparency, inclusivity, and sustainability in products and brands they support. They’re not swayed by traditional advertising but by authentic, relatable content, often from influencers they trust. TransparencyGen Z demands complete transparency from beauty brands.

Understanding Ingredient Transparency Ingredient transparency refers to brands openly sharing detailed information about the components in their products. This involves disclosing the origins, quality, and processing methods of each ingredient. Consumers seek this level of transparency to make informed decisions aligned with their values. Many brands now provide comprehensive ingredient lists on their product packaging

Celebrity Beauty Brands: Are They Worth The Hype? Celebrity beauty brands have flooded the market. Rihanna’s Fenty Beauty, Kylie Cosmetics by Kylie Jenner, and Rare Beauty by Selena Gomez are just a few examples. The visibility these brands get is substantial due to their founders’ fame. But do these products deliver in terms of quality